Cattle

The business case for healthier cattle is strong on paper, environmentally and economically, but on farm economics still make new technology a hard sell.

Discovery: what's the real advance needed in whole herd health, not just individual disease? Is mastitis, lameness, or something less visible the bigger cost?
Development: what's slowing precision monitoring tech from becoming standard, cost, proven return on investment, or ease of use? What's the barrier to linking health gains to the emissions case?
Delivery: what would change a farmer's willingness to invest, beyond proof it works? What would make herd data actually change daily decisions?