Equine

Equine health innovation struggles to attract investment because the market doesn't fit neatly into either companion or livestock economics.

Discovery: is the real need in lameness better diagnosis or better prevention? Is the gap in sport horse performance and welfare, or everyday leisure and breeding health?
Development: what's slowing investment given the smaller commercial market? What's the barrier to adapting companion or livestock advances for equine use?
Delivery: what does a less corporatised, fragmented practice landscape mean for how new tech actually reaches horses? How do you reach both hobbyists and professional yards?